To research any segment it is imperative to understand their language and to be able to talk in their language. It is also important to understand nuances and constraints that each segment brings about.

Therefore, we believe that there are no universal tools & techniques that can work across different segments of audience and hence, we look at different types of audience differently and modify our approach keeping in mind the nuances and constraints of the segment.





Key target audiences that we focus on are given below. Please click on the specific segment to see our approach towards the segment.