AZR works with different types of target audiences across metros, mini metros, small towns and rural
-Housewives / CWEs, Children/Teenagers, Cats & dogs and Experts like doctors, engineers, accountants etc
Quantitative research
Using structured questionnaires on online links. With live data collection, cleaning, structuring and analytics processes.
Expert research
Research with experts like doctors, engineers etc using hybrid instruments, moderators who are experts on the subject, using techniques like Delphi to ensure full knowledge transference
Shopper research
Observations and on shopfloor interactions or post exit interactions to understand, record and analyse shopping basket and other attitudes and behaviour
Qualitative research
Expert moderation, speech analytics, AI / ML driven text analytics to ensure a quick turnaround without any data loss
Pet research
Researching pets like cats, dogs, fish etc for their food products, toys etc using specially developed techniques
Simulations
Expose target audience to stimuli in test scenario, either in central location or their homes to assess feedback. This could be for food products, shelf simulations, auto / durables models
